As advertising creatives, we're caught.
We know that what we do is changing, and that the iPad, TIVO and such are changing the fundamentals of our interruption-based trade. Yet the cheese still plops out from the same hole in the Skinner Box, and the briefs for TVCs, outdoor and magazine ads still vastly outnumber (and out-budget) those for the digital stuff.
Our clients aren't leading us, so should we be leading them?
And if we should, where to?
Even Rupert can't work out a paid-online model for us to advertise on/in/within/however.
But maybe WIRED is heading in the right direction. Watch this. What do you think?