Thursday, October 29, 2009

129 million views.


'Charlie Bit My Finger...Again.' has just become the most watched YouTube video of all time. I don't know what to make of that. You can watch it here and draw your own conclusions. If you figure it out, please let me know.

Cover of the New Yorker, Halloween edition

Monday, October 26, 2009

Brand new old ideas.


We actually did this creative work in a previous life, for a previous agency. Two or three years ago now.
But as far as I can tell, this is the first time it's seen the light of day.
The Stoneleigh vineyard occupies a delightfully sunny space on the western edge of Marlborough's Sauv-blanc fields, and actually has a good old-fashioned USP; magical sunstones.

You can see the full website here.

And the cute litte TVC here.

We were CDs. Writer Lea Egan, AD Nicoleen Agnello

Can't get enough of that new work...

New Mazda CX-7 Spot through CHE Melbourne. Props to producer Georgina Toole, supersuit Chris Ivanov and CDs Mike O'Hare and Stephen Fisher. video

New commercial for Totally Workwear.

Totally Workwear is a national chain of stores specialising in, well, tradies' workwear. Boots, reflective vests, drill shorts and the like. The retail experience in TWW is somewhat different to that of other stores; because they're on the clock, customers don't want to stuff around chatting to staff, and the simple layouts of TWW stores reflect this. From there, the positioning line 'Get What You Want then Get Back To Work'is only a short hop.

Pacific Brands paid the bills, Fenton Stephens created the opportunity and we wrote and directed the spot.

There's also some nice radio spots, which we'll post later...

video