Tuesday, May 25, 2010

Fresh Space Monkey: meet Amber Philips.


Meet Amber Phillips, Able & Baker's newest arrival. Before arriving at the aesthetically pleasing yet uneven parquetry at Chapel St, Amber was General Manager at Big Red.

Her job title here is 'Control Freak', which might come as a pleasant surprise to those who've been hitherto engaged with our inverted management structure and frankly unenthusiastic administrative arm.

As well as actually knowing what to do after clicking the PowerPoint and Excel buttons on the computer, Amber has earned her chops on the suity and plannery side of things.

In her own words;

'I've now worked in agency world for seventeen years, at five agencies (Clemenger Sydney, George Patterson & Partners Melbourne, Young & Rubicam Melbourne, cummins&partners nationally; and Big Red for clients like Virgin Blue, Jetstar, Ansett, Nestle, Cadbury Schweppes, Victoria Bitter and Kraft, to name just a few.

I have extensive experience when it comes to creating fully integrated solutions that not only get results, but inspire loyalty amongst consumers. Some of the memorable campaigns I have led include Virgin Blue ‘If only you got Virgin Blue service everywhere’, launching Virgin Blue’s loyalty program – Velocity; Tourism Whitsurdays- '74 Islands out of the blue' repositioning; Picnic ‘Deliciously Ugly’ and managing a unique and award winning loyalty program for Victoria Bitter.'

We like Amber because she loves brands and she loves ideas. If she dressed more badly and kept more erratic working hours, she'd make a fine creative.

We love her. You will too.

1 comment:

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