Thursday, July 16, 2009
Someone you love would love this new work.
QV is one of Australia's largest range of in-pharmacy skincare products.
Its (hitherto) unspoken brand truth is the way we first encountered it; more often than not QV was recommended to us by a nurse, by a parent, by a relative, by a friend.
Then, once we tried QV, we recommended it to others we cared about.
QV has that most precious and uncommon of things; a community of brand advocates.
With our friends at Admark Communications, we came up with a positioning line; Someone You Love Would Love QV.
To bring this thought to life, there's this commercial, a print campaign, some radio, a new website (coming soon), Twitter and Facebook pages.
Other credits go to Stephanie at QV, Clare and Stu at Admark, Chris Sferazza (director), Simone Adamson (producer) and the digitally strategic ladies at codenamemax.