Wednesday, May 6, 2009

How Twitter can help move mass markets

What's the quickest way to get a new product to a mass market? Put it on Oprah!
On today's show she's decided to feed America, with a free coupon for a new kind of KFC grilled chicken downloadable from her website.
Right now the Twitterverse is abuzz with people talking about the offer, the chicken, whether grilled is less fattening than fried, how to download the coupon, how long the queues are outside the stores.
People are actually talking about KFC and shifting their perceptions of the brand.
Which fits in with the line for the new grilled chicken: Unthink KFC. Brilliant.

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