Tuesday, September 28, 2010
Under the influence
Mazda have been a client of Melbourne agency CHE for several decades or so. Which is a lifetime in the cut and thrust of Australian advertising. And in the last couple of years or so, they've been nice enough, from time to time, to ask Able & Baker along for the ride.
As reported in influential industry journal GoAuto, Mazda's advertising has been found to be the 'most likely to influence a buyer to own one of its cars'.
The report said:
'A startling 42 per cent of buyers told market researchers Colmar Brunton that Mazda advertising was most likely to make them consider one of its models – a stunning result for a company on nine per cent total market share.'
In the same month, Mazda failed by just two vehicles to outsell traditional Aussie heavyweight Ford.
Which is nice.
Here's an on-air TVC for Mazda 3.
You can read the full GoAuto article, here.