Monday, October 26, 2009

New commercial for Totally Workwear.

Totally Workwear is a national chain of stores specialising in, well, tradies' workwear. Boots, reflective vests, drill shorts and the like. The retail experience in TWW is somewhat different to that of other stores; because they're on the clock, customers don't want to stuff around chatting to staff, and the simple layouts of TWW stores reflect this. From there, the positioning line 'Get What You Want then Get Back To Work'is only a short hop.

Pacific Brands paid the bills, Fenton Stephens created the opportunity and we wrote and directed the spot.

There's also some nice radio spots, which we'll post later...

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