Brand new old ideas.

We actually did this creative work in a previous life, for a previous agency. Two or three years ago now.
But as far as I can tell, this is the first time it's seen the light of day.
The Stoneleigh vineyard occupies a delightfully sunny space on the western edge of Marlborough's Sauv-blanc fields, and actually has a good old-fashioned USP; magical sunstones.

You can see the full website here.

And the cute litte TVC here.

We were CDs. Writer Lea Egan, AD Nicoleen Agnello

Can't get enough of that new work...

New Mazda CX-7 Spot through CHE Melbourne. Props to producer Georgina Toole, supersuit Chris Ivanov and CDs Mike O'Hare and Stephen Fisher.

New commercial for Totally Workwear.

Totally Workwear is a national chain of stores specialising in, well, tradies' workwear. Boots, reflective vests, drill shorts and the like. The retail experience in TWW is somewhat different to that of other stores; because they're on the clock, customers don't want to stuff around chatting to staff, and the simple layouts of TWW stores reflect this. From there, the positioning line 'Get What You Want then Get Back To Work'is only a short hop.

Pacific Brands paid the bills, Fenton Stephens created the opportunity and we wrote and directed the spot.

There's also some nice radio spots, which we'll post later...

Ikea furnishes New York's narrowest house.

From the clever people who brought you Abba and Eric the Red.

"IKEA has offered US$10,000 worth of furniture and free design advice to the buyer of the narrowest house in New York City.

The red brick house, located at 75 1/2 Bedford Street in Greenwich Village, is 9 1/2 feet wide and 42 feet long, and was built in 1873 in the alleyway between 75 and 77 Bedford Street.

The house was put up for sale last month for US$2.7 million, and a plaque on the building notes that poet Edna St. Vincent Millay once lived there, as did anthropologist Margaret Mead. When the house went on the market, real estate broker Alex Nicholas was quoted as saying the future owners would “have to be very clever in how [they] decorate,” prompting the proposal from IKEA.

IKEA spokesperson Janice Simonsen explained the furniture giant’s offer, saying, “We know that space is a premium in most homes and especially in this home… We’re so in love with small spaces that we’re putting an offer on the table, albeit a skinny table – free furniture and design expertise to the eventual buyers.”

Blurring the lines.

New music video/ad/content/whatever by Fallon London for Cadbury.

Quite briliant

Where does product end and marketing begin? This iPhone app for Mini roadside assistance manages to make the brand look even smarter and their drivers even more fervent advocates. How would such an app make you feel about your car?

If you print this email, I'll chop off your arm.

I love this. It's a USB-powered chainsaw that sits on your desk. Why?

You know those little messages that exhort you to consider the environment before printing an email? And how you ignore that message?

Well, every time you hit CTRL - P, the chainsaw goes off. Can't ignore that!

You can order one here.

Someone you love would love this new work.

QV is one of Australia's largest range of in-pharmacy skincare products.

Its (hitherto) unspoken brand truth is the way we first encountered it; more often than not QV was recommended to us by a nurse, by a parent, by a relative, by a friend.
Then, once we tried QV, we recommended it to others we cared about.

QV has that most precious and uncommon of things; a community of brand advocates.

With our friends at Admark Communications, we came up with a positioning line; Someone You Love Would Love QV.

To bring this thought to life, there's this commercial, a print campaign, some radio, a new website (coming soon), Twitter and Facebook pages.

Other credits go to Stephanie at QV, Clare and Stu at Admark, Chris Sferazza (director), Simone Adamson (producer) and the digitally strategic ladies at codenamemax.

Macchu Piccu

Machu Picchu Post from Machu Picchu Post Team on Vimeo.

A lovely little story.

Making the intangible physical

Just Landed - 61 Hours from blprnt on Vimeo.

From the creator, Jer Thorp

I was discussing H1N1 (swine flu) with a bioinformatics friend of mine last weekend, and we ended up talking about ways that epidemiologists model transmission of disease. I wondered how some of the information that is shared voluntarily on social networks might be used to build useful models of various kinds.

I'm also interested in visualizing information that isn't implicitly shared - but instead is inferred or suggested.

This piece looks for tweets containing the phrases 'just landed in...' or 'just arrived in...'. Locations from these tweets are located using MetaCarta's Location Finder API. The home location for the traveling users are scraped from their Twitter pages. The system then plots these voyages over time.

Faster, faster, faster...

Swine flu goes from nothing to everything to almost nothing again in two weeks.

Millions of people who didn't even know there was an election in Iraq, turn their Twitter avatars green to protest the result a few days later.

Jeff Goldblum is reported dead in the morning, confirmed dead at morning tea then goes on national TV in the evening to prove the contrary.

And Michael Jackson goes from object of ridicule to the King of Pop again in 24 hours. Flashmobs erupt, Presidents eulogise, people weep.

Culture is moving at light speed. This is the reality in which the brands we advertise now live. To simply keep up, and avoid becoming your category's Susan Boyle, we need more messages more often.

Classic 'Economist' ad featuring Henry Kissinger.

I remember a while back presenting an idea for Maggi to a suit, featuring featuring Nicole Kidman and Tom Cruise (when they were together)living as a normal couple in suburban Kogarah. The suit loved the campaign, loved the scripts than asked 'Hey, can we do this with normal people instead of Tom and Nicole?"

I wonder if the suit said, when presented this script, 'Hey, can we do this with a normal business guy instead of Kissinger?'

It would be much easier.