Under the influence

Mazda have been a client of Melbourne agency CHE for several decades or so. Which is a lifetime in the cut and thrust of Australian advertising. And in the last couple of years or so, they've been nice enough, from time to time, to ask Able & Baker along for the ride.

As reported in influential industry journal GoAuto, Mazda's advertising has been found to be the 'most likely to influence a buyer to own one of its cars'.

The report said:


'A startling 42 per cent of buyers told market researchers Colmar Brunton that Mazda advertising was most likely to make them consider one of its models – a stunning result for a company on nine per cent total market share.'



In the same month, Mazda failed by just two vehicles to outsell traditional Aussie heavyweight Ford.

Which is nice.

Here's an on-air TVC for Mazda 3.



You can read the full GoAuto article, here.

New TVC for Mazda 2

Mazda has been killing it this year. Hopefully with this ad, guided by the lovely Mike O'Hare and Georgine Toole's parting gift to CHE before moving on to DDB, that will continue. There's some print too, which we'll post later.

Shock! Ads work!

Here's some nice statistics from client Mazda, for whom we do some work through the good offices of agency CHE.

* Mazda CX-7 January 2010 sales up 99.4% year-on-year
* CX-9 sales for January up nearly 40% year-on-year
* Mazda 3 finishes 2009 as the best selling small car, shading the once mighty Corolla.

You can read the full press release here.

Can't get enough of that new work...

New Mazda CX-7 Spot through CHE Melbourne. Props to producer Georgina Toole, supersuit Chris Ivanov and CDs Mike O'Hare and Stephen Fisher.

More new work

New campaign for new generation Mazda 3, through CHE Melbourne. Other credits to Stephen Fisher, Ian Bear, Georgina Toole and director Michael Spiccia. Special effects by FIN.